Our 5 Reasons Your Home Isn’t Selling

If your home has been sitting on the market, you could be doing one of these key selling points wrong.

When your home doesn’t attract the attention that you were hoping for, it can be difficult to feel optimistic. Many homeowners begin to panic, and end up doing things like lowering their asking price too soon or switching their real estate agent.

While these steps can help if timed properly and carefully considered, often they produce no more results than being patient would have.

5 Reasons Your Home Isn't Selling

So, how do you navigate the sale of your home when you are feeling time-crunched and doubtful? How can you be strategic and make the right moves at the right time?

The first step is to understand why your home isn’t selling. Without understanding why, it can be nearly impossible to determine the right course of action.

In this blog, we are focusing on the five main reasons homes sit on the market.

They are:

  1. The Price

Did you compare your home to similar homes in your area when deciding on your price? Did you consult a real estate agent and have a proper evaluation done? It’s natural to want to get as much money as possible out of the sale of your home, but if you’re too high out of the gate, you could be limiting the number of people who check out your property. Sometimes it is worthwhile to come down, just to open up your pool of potential buyers. If there has been little to no interest in your listing, it may be time to do a double-check on your asking price and adjust as needed.

  1. The Condition

It’s a tough call to make: renovating before a sale in hopes you’ll get your investment back, or sell as is and settle for a lower price. If you only did minor updates and repairs (or none at all), viewers could be taking notice. Homebuyers don’t want to think about all the things they’ll have to fix or improve when looking for their next home. It leaves a sour taste in their mouth. Things like stained carpets, chipped or cracked flooring tiles, out-of-date wallpaper, brass fixtures, closet doors that don’t open, or color schemes from the 70’s could be the difference between making a sale or not. Ask your realtor if they have heard any feedback on the condition of your home, or get a second opinion from an industry expert. Knowing what you’re working with is half the battle.

  1. The Atmosphere

Much like when dining at a restaurant, the atmosphere of the room can have just as much impact on a customer as the taste of the food itself. If viewers are coming to your home only to be greeted by the noise of construction next door, or the smell of pet odors, or surfaces covered in dirt and dust, they aren’t going to remember your property as fondly. Making your home inviting and welcoming is an essential part of the selling process. Fresh flowers, baked goods, a neat and tidy garden… all of these things add to the experience of viewing your space. Ask yourself, “what can I do to make viewings more enjoyable for potential buyers?”. If you aren’t sure, consult a professional. This could be the reason you aren’t getting any offers!

  1. The Personalization

You and your family may have thought removing a bedroom to make more space for bigger kitchen was a great idea. You probably loved the jungle-themed wallpaper for your child’s bedroom or the idea of leaving your collection of action figures on display for visitors to see. But for potential buyers who don’t share your appreciation for these things, they can be off-putting. It’s important to remember that your home isn’t meant to please you during the selling process, it’s meant to be a space that viewers can envision themselves in. Keeping things neutral, clean and de-cluttered is always the best idea!

  1. The Marketing

If all of the above suggestions are being implemented, the problem could be the real estate agent or team you have working for you, and their marketing efforts. Have they been holding open houses? Have they been promoting your listing online? Have they been checking in regularly with you regarding interest in your property? If not, your sale could be suffering for it. Your real estate agent should be making themselves available to both you and potential buyers, making sure your property is listed on real estate websites, and promoting your listing effectively. Don’t be afraid to ask what your agent’s strategy is, what they have done within the last week or so, and if they plan to adjust their approach. You have a right to know!

Interested in learning more about how you can improve your chances of selling your home? One of our dedicated real estate agents would be happy to help!

Call 780-986-4711 today!


The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the REALTORS® Association of Edmonton. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.